Digital Marketing
When it comes to video ads created by Face Digital, every shot selection, camera angle, line of dialogue and piece of voice over is carefully planned by some of the top Marketing Strategists working today. Every one of these elements incorporate the most effective marketing model used in advertising today. This 5-point marketing model is the same model you see used in ads and commercials by major corporations like Ford, McDonalds, Disney and many other corporate goliaths. The data shows that this model is the most successful approach to persuading prospects to take action.
marketing Model
Every commercial and advertisement that successfully converts must satisfy five requirements. They must effectively make your viewer (prospect):
1. Trust you
This is always the first and most important step. If you satisfy all of the other points but neglect this one, your ad won’t yield a single conversion. The viewer must feel confident in a company’s competence and, more importantly, their ability to deliver on their promise. If they don’t, they won’t spend their money. While appearances aren’t everything, when it comes to this step, they go a long way. A shaky, poorly-produced video ad severely compromises a prospect’s confidence in a business. The production quality of an ad directly reflects the perceived professionalism and dependability of a brand.
2. Like You
In a world where consumers are more skeptical and adverse to advertising than ever before, to gain a viewer’s admiration is to gain their business. Many corporations win over consumers using humor within their ads and commercials. Humor is a very effective tool in satisfying this requirement, however, it is one of many. Determining the best method for your specific brand, product or service is critical. Using the wrong method can damage your brand’s perception and do more harm than good.
3. Want you
This is the step that most people think of when they consider the topic of marketing. Your ad must effectively convince viewers that the benefits your product/service offers is worth more than the price to acquire them. However, this is where many companies go wrong by choosing to highlight the wrong aspects and benefits of their offerings. It’s also very easy to break The Golden Rule of marketing within this step. The Golden Rule states that no persuasive or effective advertisement will look or feel like an advertisement. If it does, it immediately triggers the skepticism of the viewer and the ad is rendered ineffective.
4. Prefer you
The name of the game here is to show your prospects why and how you are a better choice than your competitors. At Face Digital, we figure out where your competitors fall short and capitalize in those areas. Discover what consumers want that your competitors don’t provide, or better yet, can’t provide. This is the most effective method of differentiation.
5. Fear Missing Out
This is where you utilize the principles of scarcity. This step is not always necessary and, when executed improperly, can devalue your brand. But when used correctly, this provision can be the final nudge that convinces your prospects to take action!
Campaign Management
A well produced, highly effective ad is worth nothing if it is not put in front of the right people at the right time. Our brilliant advertisers will set up, target, manage and optimize your ad campaigns on Facebook, Instagram, Youtube, Twitter, LinkedIn and everywhere else your target audience spends time.
At Face Digital, every one of our ads are produced by top-tier Videographers and Photographers with years of experience. Click below to see some examples of the production quality that goes into every Face Digital ad.